Nicole Murphy, Founder

Thank you for your interest in Discovery Wine Collective. The idea for this venture came to me while working as Hospitality Coordinator for Joseph Jewell Wines in the Russian River Valley. I noticed the palpable relief in guests at finding a small, independent, craft producer who was making outstanding wine in a balanced style. With over 450 wineries to choose from in Sonoma County alone, options are understandably overwhelming. I learned that, while easy to settle for familiar labels found in the grocery store, it was quite challenging to discover smaller ones sold almost exclusively through their tasting rooms and wine clubs. When able to find them online, it often would take many disappointing tastings to find a new favorite. This is where Discovery Wine Collective comes in: We bring together phenomenal, independent producers with those seeking to discover lesser know wineries and wines that appeal to their palate.